OYOY was founded in Denmark in 2012 by Danish designer Lotte Fynboe. The designs are classic, functional and long lasting with unique details and alluring color combinations. Influenced by traditional Danish design, the products are redesigns of childhood memories. Based on these memories unique products are created focusing on form and shape meeting functionality. They represent a playful yet straightforward aesthetic approach to design and they accompany everyday family life.

OYOY wants to be the strongest Danish design brand offering home accessories for children, adults and the homes they live in. They strive to be respectful and dedicated to the manufacturing products and processes, including all involved people and the environment - always with a creative and playful approach in mind.